Umpqua Bank Marketing Operations Manager - Portland in Portland, Oregon
In this role, you will drive the marketing team’s creative production-output effectiveness, communications production parameters, internal work processes, budget outlays and lead the team’s efforts in selecting, contracting and managing external agencies and partners. You will need to maximize marketing budgets through effective negotiation and efficient process management and direct all department compliance duties and policy responsibilities.
You will use your excellent process and project management skills, strong understanding of the creative production process and great comfort with financial budget management and contract negotiation. You will show strong team leadership, be a competent decision-maker, manage internal and external resources to complete projects, and effectively manage client expectations to ensure that projects flow smoothly from concept to completion.
As part of Umpqua’s marketing leadership team, you’ll take on a broad range of responsibilities, have endless opportunities to learn and grow professionally, and contribute to the success of the division and company. The right fit for this role is passionate about partnership, passionate about meeting customer needs and passionate about contributing to what makes Umpqua the world’s greatest bank at https://www.topworkplaces.com/frontend.php/regional-list/company/oregonlive/umpqua-bank .
Manage third-party creative production staffing levels to ensure adequate creative capacity for the corporate marketing team, including building strong partnerships with internal stakeholders and external vendors to establish priorities and allocate creative resource by project.
Identify and refine planning and operational solutions to continually improve team efficiency and effectiveness and increase the pace of innovation with the corporate marketing division.
Evaluate, maintain and refine workflows, processes, systems and tools for efficiently and effectively producing and tracking projects.
Manage creative project management software applications for initiating, collaborating with and providing updates to marketing project managers and others.
Manage the deployment of production-level marketing tools and resources through third-party portals and print-on-demand partners.
Survey internal clients and partners to understand the successes and failures of the creative development process and operations. Integrate learnings in an iterative and agile capacity to continually improve customer satisfaction.
Create strong relationships with internal partners to align on needs and expectations. Lead quarterly and annual meetings to create accountability plan across teams, document usage plans, resources needed, and assess customer satisfaction.
Manage the onboarding process for new agency and creative partners in collaboration with the Senior Content Strategy Manager and Brand Experience Director.
Define KPIs to measure effectiveness of creative work and efficiency of processes and provide actionable reports on operational efficiency benchmarks related to external resources, internal marketing and creative processes effectiveness.
Manage all financial relationships with external marketing firms, agencies and vendors, including contract negotiations, associated budgets, billing and audit reviews.
Manage corporate marketing division budget forecasts, budget allocation and invoice management to identify and develop processes and standards for maximizing marketing budget allocations.
Partner with third-party risk-management teams to ensure compliance and appropriate risk assessment activities are maintained and managed over time, including the implementation and maintenance of a high-functioning digital asset management and archival system for completed internal and external marketing communications and advertising.
Demonstrate compliance with all bank regulations that apply to your position, and keep up to date on regulation changes.
Maintain working knowledge of our policies and procedures regarding the Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations that apply to your position.
Track record of marketing operations success at a large organization or marketing firm, working with matrixed teams in marketing, finance, procurement and legal/compliance. Experience with an agency and/or in-house marketing team also qualifies. Financial services industry experience preferred.
7-10 years of operations and process management within a marketing division or discipline. Former experience as a Studio Manager or Creative Operations Manager or a role similarly focused role preferred.
Strong working knowledge of budgeting, budget forecasting, vendor procurement and payment and invoice management.
Familiar with Creative Resource management applications, such as Wrike, Bynder, etc.
Proven ability to develop, implement, and maintain standards with strong process and people management skills.
Displays strong prioritization and problem-solving skills to effectively direct people and projects with strained and similar deadlines.
Exceptional attention to detail and ensures accuracy in all communications deliverables.
Demonstrated ability to provide thought leadership and influence decision-makers. Comfortable working with Senior Leadership in championing new approaches, securing incremental budget allocations and gaining buy-in and support for unique and unfamiliar marketing and creative services operations techniques.
Outstanding written, verbal, presentation and interpersonal skills, with an ability to communicate clearly and passionately, both in writing and verbally. Positive attitude and solution-oriented approach to work is a must.
Physical Requirements and Working Conditions
lifting up to 50 pounds.
No relocation offered.
We do things a little differently here at Umpqua. Our retail stores serve as community hubs, our associates are given up to 40 hours of volunteer time each year, and we’re never satisfied with the status quo. It’s no wonder we’ve made “Fortune’s 100 Best Companies to Work For” eight years in a row. But greatness has no finish line, so we continue every day to keep people at the center of everything we do. We focus on building relationships, understanding our customers’ needs and connecting to people in new and innovative ways – always staying true to our mission of providing personalized banking for all people, whenever and however they prefer to bank.